![]() For the first time, the collective had capital from donations some members realized that to sustain their passion, avoid burnout, and reach a broader audience, they needed to rethink their operating model. Meow Wolf’s initial approach was rooted in alternative culture, and anti-commercial sentiments however, with a large group of creative contributors come diverse opinions about growth. The press release described the installation’s mission as a “rejection of any sense of the preciousness of the art object it is a cultural phenomenon that reflects the raw energy of the youthful collective that made it.” This commission eventually led to a more complex show at the Center of Contemporary Art in Santa Fe, where Meow Wolf constructed a large-scale ship that visitors could board and wander through alien fauna, glowing trees, cliff dwellings, and archive libraries to a soundtrack of singing creatures. Gallery owner Linda Durham invited the collective to recreate their installation, GEODEcadent, in her gallery. To begin, the artists rented a modest space to collaborate – soon outgrown as their novel approach gained traction in the local art community. Meow Wolf first channeled their drive to challenge ideas of art into paintings that soon became sculptures, then assemblages, and eventually grew into immersive installations. Their current permanent work based in Santa Fe, titled The House of Return, is connected by an intricate narrative that breaks space and time for the benefit of visitors of all ages. The collective’s punk beginning morphed into a profitable model for artists on the fringe of the art market with a revolutionary model that shatters preconceptions of art through 8,000 sqm of immersive installations. ![]() Meow Wolf bounded together to construct imaginative and story-driven installations that soon caught the attention of the local art community and eventually the region. The original core of roughly ten artists established the group to support one another’s art practices in Santa Fe’s formalized art market: though reported by the city’s tourism bureau as the third largest in the United States and having once boasted artists like Georgia O’Keefe and Andrew Dasburg, it seemed an alienated offshoot of the American art world. Now a 50-million-dollar arts and entertainment group, Meow Wolf began as an art collective in 2008. Meow Wolf emerged blazing from the ashes of the Western art incubator that is Santa Fe, NM.
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